Made in
Lahore.
We build watches to order for companies, under your name rather than ours.
- Every part is named.
- Calibre reference, crystal, case metal and finish — written down before anything is ordered.
- Nothing is made from a drawing.
- The sample you sign off is a production piece, not a mock-up. Approving it approves the run.
- Accuracy is quoted in seconds.
- Every movement we fit carries a rated tolerance, and it is in the table further down this page.
Our mark
An arch and a single hand.
The arch comes from the Mughal gateways of our city. The hand inside it is the one thing every watch we make shares.
Start from one
of these.
Or start from blank
Concept to delivery.
Six stages, 8 to 14 weeks.
You approve
- Consult
Quantity, budget and timeline.
the specification
- Design
Dial, hands and case drawn to scale.
the drawings
- Prototype
A production sample in your hand.
the sample
You receive
- Produce
Built to the signed-off spec.
the schedule
- Inspect
Every piece, not a sample.
- Movement accuracy
- Dial alignment
- Case finishing
- Bracelet and strap
- Water resistance
- Packaging
the report
- Deliver
Boxed and shipped worldwide.
your watches
What goes inside.
| Family | Calibres | Accuracy | Best for |
|---|---|---|---|
| Quartz | Ronda 763 · ETA F06 · Miyota 2035 · Epson VJ21 | ±10 to ±20 s / month | Volume gifting |
| Japanese automatic | Miyota 8215 · Miyota 9015 · Seiko NH35 | −20 to +40 s / day | Private-label collections |
| Swiss automatic | Sellita SW200 · ETA 2824-2 · ETA 2892-A2 | −7 to +20 s / day | Flagship editions |
Scroll sideways for the full table